Is it time for an on-line personality Re:-Design?
I will present two different scenarios for you. Which is your current
marketing strategy...be honest with yourself!
1. You approach someone on the street to tell them about your fabulous
offer and you just start (ALL CAPS YELLING)...
SIGN UP TO THIS OFFER IT IS THE BEST THING SINCE SLICED BREAD!NOW! What do you think would happen? ...They would RUN AWAY!
2. You were to approach someone on the street to tell them about your fabulous offer and say
Hello. My name is Julie Zbeetnoff. How they are doing? Nice weather today don't you agree? Can I buy you a coffee? (on-line it would be offer you help or an e-book),and then casually ask them if they have ever heard about your fabulous product before?
What do you think they would do? They would probably be an attentive audience!
Well we can't ignore it any longer can we? The buzz words are flying around the internet and the vibe is definitely a 'Social' one!
Social Networking, Social Bookmarking, Social Groups, Social Clubs,
Social Gaming the Web 2.0 has gone social.
Social interactivity is the changing the face of the internet as we know it with communities springing up with the sole pupose of meeting others and networking in a "social" environment whether it is to make friends, find activity partners, or find fellow blue herring fanatics or whatever your fancies.
Many companies will actually show you how to set up MySpace 'trains' to promote, I personally am totally against this. I have been a member of MySpace from the get go and this is where I tell all my friends to go to hang out and meet me. This is not a place I want to be bombarded with ads for 'a free i-pod' or incessantly told I must 'fill out surveys and earn thousands of
The place to network with other online marketers and business owners, the place to find your targeting audience would be a "Social Business Network".
What exactly is a Social Business Network?
Its basically a network where like minded business people can associate in a non-volatile on-line environment friendly to self promotion.
How do I make a Social Network Work?
Developing relationships within the network is the key to success here. Some people try out these network spam every single member that agrees to be added as an associate and then they wonder why they don't get results. The trick is introduction, the reading and commenting on profiles and bios, the offer of help or the sharing of knowledge. Then through signiture lines and casual mention you offer your product.
Step one to Operation Personality RE:-Design:
Create a personal profile. Make it personal. Introduce yourself as if you were talking to a new member at your Yogo (or whatever) club. Remember? Hi! How are you? My name is Julie...Nice to meet you? I've been marketing on-line for... I found out about the Club through...my background is...Have you heard of my Promotion? I chose to promote this type of business because...My goals are...My inspirations are...
Step two to Operation Personality RE:-Design:
Connect, connect, connect. Rememeber again...the etiquette. Actually view the persons profile before responding. Mention what they have said. Comment on what they are promoting, where they are from anything! The concept is so simple I could almost stop here.
Step three to Operation Personality RE:-Design:
These networks also allow for interactivity in forums and Q&A sections. I recommend participating as often as possible in these interactive sections in order to gain positive references and to further expand your network. Again do not be pushy add, share your knowledge, give input, ask questions, you might actually learn something while you're at it. Invite these people you are 'communicating' with to view your profile.
Step four to Operation Personality RE:-Design:
The soft sell. Keep in touch with members that accept your offers to connect and especially to those who return your messages. Sign you messages with your name and the Url of you business. Ask the other members if they have yet viewed your profile? Ask for opinions? Offer help! Often you can exchange free sign-ups with another member to help with each others downlines not to mention traffic sharing downlines you can help each other out with!
Yes Social Networks are here to stay, you can make them work for you if you know how to work them.
Is it time for an on-line personality Re:-Design? So-long to "in-your-face", Hello to "Hi how are you?"
The three networks I am currently active in are:
SaleSpider, Bizpreneur, and APsense
APsense, Bizpreneur and SaleSpider all have a place for your google code so as you associate your ads will be shown and you can make a few google adsense bucks.
Although I am sure there are many others these keep my hands full.
Social Business Networking can be very time consuming so you will get better results if you target just a few and focus on them rather than spreading yourself thin. In the end the final verdict is they have become the top source of highly targetted traffic. Ask any successful marketer and the SBN's will be in their top three for promoting.
Links to Social Business Networks:
SaleSpider:
http://salespider.com/
APSense.com:
http://www.apsense.com
Bizpreneur:
http://bizpreneur.com
AdLandPro:
http://www.adlandpro.com
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