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Friday, June 15, 2007

The Big Hello! How to write a Welcome letter that gets feedback.

As soon as you get your sign-ups. You always send out a welcome letter. Avoid run on sentences and break things up into paragraphs as much as you can. Try to keep it as short as you possibly can but still get all the important criteria in.

Keep the word friendly in your mind at all time. Not bossy, not arrogant, not boring...friendly.

The main goal of this letter is to develop Rapport. So you want a reaction. You want to get them to write you back.

6 steps to writing an effective Welcome letter.

Step One to Writing an Effective Welcome Letter:

You send them a message and in the subject line you give them a big. Hello!
Step Two to Writing an Effective Welcome Letter:
Let them know who you are and your purpose.

I am your direct sponsor for (company name). I am here for you. Anything you need. Any question you have. I would love to help!
Step Three to Writing an Effective Welcome Letter:
Next tell them about you. Are your a family person? Are you a Student? You don't have to get too personal here just an overview.

Here is an example:

It's nice to meet you...My name is Julie. I currently live in Ontario Canada but have traveled and spent time all around the globe. I have worked as a graphic artist and web designer for the past 15 years. More recently I am establishing myself as a professional on-line marketing consultant.

Step Four to Writing an Effective Welcome Letter:
Time to welcome them and tell them why you love the company so much. Here is where your enthusiasm will pourith forth.
Welcome aboard.

I have been with (your company). I feel it is truly a great opportunity because(tell them why). The thing I like most is the fact (insert what you like most). I originally signed up because (insert why you signed up). I am now so glad I did because(tell them of our success so far).
Step Five to Writing an Effective Welcome Letter:
It's time to start asking questions. This is the part that will get them to return you e-mail. Once you get them to do this., you have them. You have got them on the hook ready to reel in and be an amazing team member and future team leader.

  1. What is it about (company name) that attracted you to sign up? - This will get them to start talking in a positive nature about the business right from the start.
  2. What is your marketing experience and where are you currently advertising? - This will set the mark at how much experience they have and how much training and guidance they will need. Often you sign people up that are more experienced than you and you actually can learn from them.
  3. What is your on-line business experience? - It lets them talk about what they have been involved with. People love to talk about themselves and their on-line business to anyone who will listen.
Word these questions in a conversational way. You don't want to sound like you are interigating.

Example:
By the way when you signed up for E4L was there anything that stood out that you really liked? What was your motivation to become a member?

Do you have any previous marketing experience and if so where do you currently advertise? Have you worked with a company similar to E4L before?
Last Step to Writing an Effective Welcome Letter:

It is time to offer help and present you blog...repeat again.

I am here to help you. Anything you need. I will love to help. I have had some really good experience recruiting so far and would love to share my resources. Please feel free to take a look at my traffic blog. It is information based rather than sales based. All these methods have been working for me to get sign-up everyday and they can work for you too!

http://(insertyourtrafficbloghere).blogspot.com

I look forward to hearing from you soon!

The end. Sign your name and send it off!



1 comment:

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